About

About RDR Apparel by Shelby Mahon

RDR Apparel was originally launched in 2015 with a passion for powersports lifestyle and culture. Soon after, I was fortunate to receive an incredible opportunity to travel across North America, working in photography, marketing, and graphic design within the powersports sector. This adventure allowed me to grow my skills and gain a deeper understanding of branding and design, but it also meant taking a step back from my own apparel line. During this time I founded my marketing and content creation company, Backcountry Motorsports Media. I spent over a decade traveling across North America creating content, assisting with event organization, leading important marketing campaigns and consulting on projects.

Now, I’m excited to bring RDR Apparel back! This time with my love for horses and the western lifestyle front and center. Whether you ride, drive, or race, it’s all about celebrating your unique, authentic self.

With the skills I’ve developed over the years, I can offer CUSTOM DESIGNS that put you at the heart of the story. We are more than just an apparel company, thorugh Backcountry Motorsports Media i also offer Marketing Services, Graphic Design, Photography and consulting.

At RDR Apparel, it’s more than just clothing...it’s a way to showcase your passion and individuality. Thank you for being part of this journey. Let’s create something unforgettable together!